As reported in an article today on Yahoo Finance: Each December, Fuse (a marketing agency focused on connected with teens and young adults) conducts a survey that looks at the trends and attitudes defining teens and young adults heading into the new year. While many of us struggle with our own cynicism and worries about 2017, it’s refreshing that our youngest citizens are focused on the positive!
Here’s a recap of the Yahoo Finance article re: the Fuse study.
- 60% of young people are optimistic about 2017.
Sure, 2016 has been a year marked by political and social turmoil, but thankfully Gen Z has the unexpected ability to balance bad news with good. They focus more on the positive aspects of our society than Gen Xers and Baby Boomers.
Love & Sex
- 88% of young people think they will be in love in 2017.
Ah, young love. What could be sweeter? But when it comes to sex, they are less optimistic and far less interested. This is good news, especially to us parents of Gen Zs?
- Two-thirds of young people believe they will make more money in 2017.
Their optimism is astounding considering the job market. New research from the Equality of Opportunity Projects indicates children’s chances of earning more money than their parents have fallen from 90% to 50% since the 1960’s. But it’s also important to remember that Gen Z prefers to save money vs. spending it immediately, so their ability to hang on to what they’ve earned may play into this optimism.
- 60% of young people plan to spend more time with their family next year. This is my personal favorite, as I grapple with the reality that my oldest (almost 18) will be heading off to college in the fall. The importance young people place on family is influenced by at least two factors: the growth of multi-generational households and the population growth of racial and ethnic minorities (who are more likely to live in multigenerational households).
- 70% of the teens and young adults plan to exercise more in 2017. The numbers continue the trend of Gen Z and millennials committing to an active and healthier lifestyle. Fitness apps and wearable tech are helping in this regard as well.