Hi guys! It’s been a while since my last post, but I have good reasons!
About a month ago, I took a new job as VP of Growth Insight with Barkley. Fancy title for a pretty straightforward (and totally killer) job − writing, researching and speaking about Gen Z, and helping brands better understand and connect with this audience. Barkley was one of the first thought-leaders in the Millennial marketing space, and now they’re fully committed to doing the same with Gen Z. Very cool – and keeping me super busy.
Also taking most of my time and focus lately – I’m co-authoring a book, commissioned by Barkley, about marketing to Gen Z! We’ve been working on it for a few months, but I didn’t want to say anything until it felt more “real.” Meaning – until we had several chapters under our belt. That’s the point we’re at now, so I’m ok leaking the news. (Plus, early PR is a good thing!) We still have a long way to go, but stay tuned for updates as we get closer. So many great insights from some of the top Gen Z’s and leaders in the space! I can’t wait to share what we’re learning!
Anyway, while I get up-to-speed at Barkley and continue writing the book, I won’t have tons of time to post here. But Barkley (and its affiliate company, FutureCast) develop and share a lot of great content about Millennials and Gen Z, so I’ll be sharing some of that content here until I have more time to create my own.
Oh yeah! One last thing. One of my first posts on this blog was about attending the Marketing to Gen Z conference in NY last October. Well, this year, I’ve been asked to guest emcee the thing! Funny how things work out. 🙂
Totally hokey ending here, but I love this saying and try to live by it: “she believed she could, so she did!” Follow your dreams, folks. Make it happen! I tell my kids this all the time, but leading my example is so much more impactful! Not to mention fun!