Bigger isn’t always better, especially when it comes to online influencers.

Check out the latest blog at MillennialMarketing.com, written by my colleague (and junior editor on our Gen Z book that’s in the works), Ilana Bodker. Fun Fact: Ilana went to the same middle school as Gabby (a decade ago), which Gabby thinks is incredibly cool.

But as I was saying…

Per VentureBeat, 75 percent of marketers already use influencer marketing. Yet contrary to what you might expect, brand engagement is higher when the influencer has a smaller, niche audience.

Why engage micro-influencers? Ilana shares several reasons, including elevated engagement rates, easier access, lower cost, authenticity, and relevance. I encourage the read!

Happy Star Wars Day!