Raising Gen Z | Marketing to Gen Z

Where Was Angie?

I haven't posted in a while - for a very unfortunate reason. On July 25, I had a stroke. Me, 46 years-old and otherwise relatively healthy with no obvious risk factors (don't smoke, have low blood pressure and normal cholesterol).... Continue Reading →

Join Me at the Marketing to Gen Z Conference in NY

One of the first posts on this blog was about attending the inaugural Marketing to Gen Z conference in 2016. It was a life-changing experience that prompted me to pivot my career toward everything Gen Z! I will always cherish my... Continue Reading →

Back to School: Back to SAT/ACT Prep. But Not Back to Breaking the Bank

This post is sponsored by the College Board, a not-for-profit that connects students to college success and opportunity. I was compensated for this post but the thoughts and opinions are 100% my own. It’s still only early July but high... Continue Reading →

Shattering Generational Barriers

While conducting research for the book I’m writing with Jeff Fromm (so close to the finish line I can taste it!), I devoured as many books, studies and articles about Gen Z I could get my hands on! In one... Continue Reading →

Macro vs. Micro-Influencers and Gen Z

Bigger isn't always better, especially when it comes to online influencers. Check out the latest blog at, written by my colleague (and junior editor on our Gen Z book that's in the works), Ilana Bodker. Fun Fact: Ilana went... Continue Reading →

Can Apple Stores Compete with Starbucks?

Making headlines this week, Angela Ahrendts, senior vice president of retail for Apple (in an interview with CBS) said she wants Gen Z to say "meet me at Apple" instead of "meet me at Starbucks." That's a triple-shot Venti order indeed, and... Continue Reading →

This and That, and a Little More…

Hi guys! It's been a while since my last post, but I have good reasons! About a month ago, I took a new job as VP of Growth Insight with Barkley. Fancy title for a pretty straightforward (and totally killer)... Continue Reading →

A New Type of High School

Did you catch the recent article in USA Today about a new concept in high schools? If not, stop reading this post immediately and read the article! (Go ahead, I'll wait.) I don't want to get into a debate about public... Continue Reading →

My Convo w/ Connor Blakley: 17-year-old Gen Z Phenom

Confession. I totally fangirled today. Not over some A-list celebrity or big-time rock star. Or even over an iconic journalist (Dan Rather - I love that man!). Instead, the source was 17-year-old Connor Blakley, an entrepreneur, speaker and youth marketing... Continue Reading →

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