Raising Gen Z | Marketing to Gen Z

What’s in Store for Gen Z

My daughter Gabby is 13 and testing her boundaries of independence. Along with my patience, of course, but that's another story. The "play dates" are long gone. Now she prefers to go to a local outdoor mall - either that or... Continue Reading →

They Wanna Go to Work, Work (Work Work Work Work)

Girl group Fifth Harmony wasn't singing about Gen Z when they recorded their popular song, "Work From Home." The catchy line "you don't wanna go to work" (work then repeated something like a thousand times) might apply to millennials, but... Continue Reading →

I’m Subscribing to Teen Vogue Today!

With all the fake "news" swirling today, how are tweens/teens supposed to know what to believe? Adults can't even make sense of it all! Thankfully, one teen-focused publication -- Teen Vogue --  keeps surprising us with its informative, thoughtful editorial on important... Continue Reading →

New Year, New Gen Z Research

Happy New Year, everyone! It's been several weeks since my last post. Like most people, I went into a holiday-induced hibernation for a bit. But also, I hadn't seen anything worth writing about regarding Gen Z. Until now. Barkley/FutureCast just released some... Continue Reading →

Gen Z Optimistic about 2017

As reported in an article today on Yahoo Finance: Each December, Fuse (a marketing agency focused on connected with teens and young adults) conducts a survey that looks at the trends and attitudes defining teens and young adults heading into the... Continue Reading →

Neiman Marcus and Rent the Runway – A Stylish New Partnership

I don't think I've ever set foot in Neiman Marcus. First, they don't have a store in Kansas City, where I do most of my shopping. Also, I think of them as being really expensive and exclusive. Diane von Furstenberg? Not... Continue Reading →

My latest article on Smart Phones are Smart for Homework Time, Too

This mom got schooled about what homework time looks like today. Check it out.

Too Little, Too Late for Abercrombie?

One-time powerhouse clothing brand among millennial teens, Abercrombie & Fitch, just posted its third straight quarter of losses. If you understand Gen Z, it's easy to understand why. Among other factors, the brand has never recovered from the 2014 comments of... Continue Reading →

Gen Z is Katniss in a Real-World Hunger Games

This morning, when I asked my Gen Z daughter, 13, what she thought of the election results, she said, “I think we just started the real-world Hunger Games.” A truly terrifying statement! But she wasn’t pointing the finger at Trump,... Continue Reading →

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