Raising Gen Z | Marketing to Gen Z

Macro vs. Micro-Influencers and Gen Z

Bigger isn't always better, especially when it comes to online influencers. Check out the latest blog at, written by my colleague (and junior editor on our Gen Z book that's in the works), Ilana Bodker. Fun Fact: Ilana went... Continue Reading →

Can Apple Stores Compete with Starbucks?

Making headlines this week, Angela Ahrendts, senior vice president of retail for Apple (in an interview with CBS) said she wants Gen Z to say "meet me at Apple" instead of "meet me at Starbucks." That's a triple-shot Venti order indeed, and... Continue Reading →

This and That, and a Little More…

Hi guys! It's been a while since my last post, but I have good reasons! About a month ago, I took a new job as VP of Growth Insight with Barkley. Fancy title for a pretty straightforward (and totally killer)... Continue Reading →

A New Type of High School

Did you catch the recent article in USA Today about a new concept in high schools? If not, stop reading this post immediately and read the article! (Go ahead, I'll wait.) I don't want to get into a debate about public... Continue Reading →

My Convo w/ Connor Blakley: 17-year-old Gen Z Phenom

Confession. I totally fangirled today. Not over some A-list celebrity or big-time rock star. Or even over an iconic journalist (Dan Rather - I love that man!). Instead, the source was 17-year-old Connor Blakley, an entrepreneur, speaker and youth marketing... Continue Reading →

Generations by the Numbers

I've been asked several times to outline the birth years of the different generations. I'll borrow an explanation from the Center for Generational Kinetics because they do a great job of discussing this topic. Excerpt below: At The Center for... Continue Reading →

What’s in Store for Gen Z

My daughter Gabby is 13 and testing her boundaries of independence. Along with my patience, of course, but that's another story. The "play dates" are long gone. Now she prefers to go to a local outdoor mall - either that or... Continue Reading →

They Wanna Go to Work, Work (Work Work Work Work)

Girl group Fifth Harmony wasn't singing about Gen Z when they recorded their popular song, "Work From Home." The catchy line "you don't wanna go to work" (work then repeated something like a thousand times) might apply to millennials, but... Continue Reading →

I’m Subscribing to Teen Vogue Today!

With all the fake "news" swirling today, how are tweens/teens supposed to know what to believe? Adults can't even make sense of it all! Thankfully, one teen-focused publication -- Teen Vogue --  keeps surprising us with its informative, thoughtful editorial on important... Continue Reading →

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