Raising Gen Z | Marketing to Gen Z

New Year, New Gen Z Research

Happy New Year, everyone! It's been several weeks since my last post. Like most people, I went into a holiday-induced hibernation for a bit. But also, I hadn't seen anything worth writing about regarding Gen Z. Until now. Barkley/FutureCast just released some... Continue Reading →

Gen Z Optimistic about 2017

As reported in an article today on Yahoo Finance: Each December, Fuse (a marketing agency focused on connected with teens and young adults) conducts a survey that looks at the trends and attitudes defining teens and young adults heading into the... Continue Reading →

Neiman Marcus and Rent the Runway – A Stylish New Partnership

I don't think I've ever set foot in Neiman Marcus. First, they don't have a store in Kansas City, where I do most of my shopping. Also, I think of them as being really expensive and exclusive. Diane von Furstenberg? Not... Continue Reading →

My latest article on Smart Phones are Smart for Homework Time, Too

This mom got schooled about what homework time looks like today. Check it out.

Too Little, Too Late for Abercrombie?

One-time powerhouse clothing brand among millennial teens, Abercrombie & Fitch, just posted its third straight quarter of losses. If you understand Gen Z, it's easy to understand why. Among other factors, the brand has never recovered from the 2014 comments of... Continue Reading →

Gen Z is Katniss in a Real-World Hunger Games

This morning, when I asked my Gen Z daughter, 13, what she thought of the election results, she said, “I think we just started the real-world Hunger Games.” A truly terrifying statement! But she wasn’t pointing the finger at Trump,... Continue Reading →

Black-ish Star, Yara Shahidi (16), Wants Young People to Vote

Black-ish is a great show. Admittedly, I don't watch it religiously (like I do Survivor, Empire and others), but when I do tune in, I find myself laughing. A lot. But one of the shows young stars, Yara Shahidi (16),... Continue Reading →

Why Market to Gen Z, and Why Now?

Worth the read - Move Over Millennials, Marketers Set Sights on Gen Z, from CMS Wire, written by Kevin Lindsay, Director of Marketing at Adobe. Kevin makes some great points, summarized below if you don't have time to read the... Continue Reading →

Contributing Writer for

I'm so excited to be the newest contributing writer to, sharing my thoughts on parenting and marketing to Gen Z. Check out my first article, focusing on Gen X's impact on our Gen Z kids.

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