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Raising Gen Z | Marketing to Gen Z

Join Me at the Marketing to Gen Z Conference in NY

One of the first posts on this blog was about attending the inaugural Marketing to Gen Z conference in 2016. It was a life-changing experience that prompted me to pivot my career toward everything Gen Z! I will always cherish my... Continue Reading →

Back to School: Back to SAT/ACT Prep. But Not Back to Breaking the Bank

This post is sponsored by the College Board, a not-for-profit that connects students to college success and opportunity. I was compensated for this post but the thoughts and opinions are 100% my own. It’s still only early July but high... Continue Reading →

Shattering Generational Barriers

While conducting research for the book I’m writing with Jeff Fromm (so close to the finish line I can taste it!), I devoured as many books, studies and articles about Gen Z I could get my hands on! In one... Continue Reading →

Macro vs. Micro-Influencers and Gen Z

Bigger isn't always better, especially when it comes to online influencers. Check out the latest blog at MillennialMarketing.com, written by my colleague (and junior editor on our Gen Z book that's in the works), Ilana Bodker. Fun Fact: Ilana went... Continue Reading →

Can Apple Stores Compete with Starbucks?

Making headlines this week, Angela Ahrendts, senior vice president of retail for Apple (in an interview with CBS) said she wants Gen Z to say "meet me at Apple" instead of "meet me at Starbucks." That's a triple-shot Venti order indeed, and... Continue Reading →

This and That, and a Little More…

Hi guys! It's been a while since my last post, but I have good reasons! About a month ago, I took a new job as VP of Growth Insight with Barkley. Fancy title for a pretty straightforward (and totally killer)... Continue Reading →

A New Type of High School

Did you catch the recent article in USA Today about a new concept in high schools? If not, stop reading this post immediately and read the article! (Go ahead, I'll wait.) I don't want to get into a debate about public... Continue Reading →

My Convo w/ Connor Blakley: 17-year-old Gen Z Phenom

Confession. I totally fangirled today. Not over some A-list celebrity or big-time rock star. Or even over an iconic journalist (Dan Rather - I love that man!). Instead, the source was 17-year-old Connor Blakley, an entrepreneur, speaker and youth marketing... Continue Reading →

Generations by the Numbers

I've been asked several times to outline the birth years of the different generations. I'll borrow an explanation from the Center for Generational Kinetics because they do a great job of discussing this topic. Excerpt below: At The Center for... Continue Reading →

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