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Raising Gen Z | Marketing to Gen Z

The Influence of Identity: What Gen Z Wants from the Beauty Industry

By Angie Read Originally published on MillennialMarketing.com on behalf of Barkley. Despite the growing focus on natural beauty, the beauty industry has nothing to fear from Gen Z. In fact, teens and tweens today might be the best thing to... Continue Reading →

Gamification of the SAT: A Fun and Free Way to Improve Scores

This post is sponsored by the College Board, a not-for-profit that connects students to college success and opportunity. I was compensated for this post but the thoughts and opinions are 100% my own. It’s that time of year again, when high... Continue Reading →

Come See Me Speak at Share.Like.Buy

Share.Like.Buy Oct. 18-19 in DC Founded in 2011 by Barkley and my colleague, Jeff Fromm, Share.Like.Buy has become America’s essential conference for youth marketers. On stage and in the audience: brand stewards, agencies, researchers, analysts, authors, journalists, influencers, and youth... Continue Reading →

Where Was Angie?

I haven't posted in a while - for a very unfortunate reason. On July 25, I had a stroke. Me, 46 years-old and otherwise relatively healthy with no obvious risk factors (don't smoke, have low blood pressure and normal cholesterol).... Continue Reading →

Join Me at the Marketing to Gen Z Conference in NY

One of the first posts on this blog was about attending the inaugural Marketing to Gen Z conference in 2016. It was a life-changing experience that prompted me to pivot my career toward everything Gen Z! I will always cherish my... Continue Reading →

Back to School: Back to SAT/ACT Prep. But Not Back to Breaking the Bank

This post is sponsored by the College Board, a not-for-profit that connects students to college success and opportunity. I was compensated for this post but the thoughts and opinions are 100% my own. It’s still only early July but high... Continue Reading →

Shattering Generational Barriers

While conducting research for the book I’m writing with Jeff Fromm (so close to the finish line I can taste it!), I devoured as many books, studies and articles about Gen Z I could get my hands on! In one... Continue Reading →

Macro vs. Micro-Influencers and Gen Z

Bigger isn't always better, especially when it comes to online influencers. Check out the latest blog at MillennialMarketing.com, written by my colleague (and junior editor on our Gen Z book that's in the works), Ilana Bodker. Fun Fact: Ilana went... Continue Reading →

Can Apple Stores Compete with Starbucks?

Making headlines this week, Angela Ahrendts, senior vice president of retail for Apple (in an interview with CBS) said she wants Gen Z to say "meet me at Apple" instead of "meet me at Starbucks." That's a triple-shot Venti order indeed, and... Continue Reading →

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