Hello. I’m Angie – proud mom to three Gen Zs (18, 16 and 13) and a marketer fascinated by this smart, hard-working, pragmatic and entrepreneurial generation.
Before starting at Barkley, a marketing and advertising firm specializing in Millennial and Gen Z consumer trends and insights, I was a partner at a global communications firm. A few years ago, one of our clients needed help launching a new line of slippers aimed at tween/teen girls. Our first inclination – as is often the case – was to assume tweens/teens are basically “younger millennials.” But the more we researched Gen Z and what makes them tick, the more we realized how different they are from their Gen Y older brothers and sisters.
That’s when the lightbulb came on. Marketing to Gen Z will require a whole new set of rules, and I set out on a mission to educate other marketers about the biggest and likely most challenging consumer group that is about to rock our world (literally).
I am in the process of co-authoring a book about marketing to Gen Z with Jeff Fromm, another partner at Barkley. Jeff has written two books about marketing to Millennials and this will be his first about Gen Z. It will be published early next year (2018) – I’ll let you know when and where to get a copy!
Until then, I hope this blog helps you understand this incredible generation so you can reach and engage them in an authentic and meaningful way. And if you’re a parent, this may help you too. I like to pepper in examples and stories from my own household and life as I continue to learn from my Gen Z kids every day.
Thank you for visiting!